New organization La Fabrique à boire announced today that it has made a major deal in the bar and restaurant industry, acquiring La Commission des liqueurs group and its 5 outlets across Québec: Montréal, Brossard, Ste-Foy, Sherbrooke and Boisbriand. The deal is estimated at over 5 million dollars. All employees will be kept on, and the group even envisions creating an additional 200 positions in the coming months.
In addition to a major investment in renovating and developing a new bar concept, the group is partnering with mixologist Maxime Boivin to offer his clientele 6 new artisanal alcoholic beverages, made from blends of bourbon, spring water and natural flavours from 100% Québécois products.
“The initial idea was to create quality products with flavours developed entirely in Québec, then to open establishments and introduce them to our clientele. La Commission des liqueurs, a rising company with branches in strategic sites, was the ideal location to install our new concept of artisanal liquors. It was an immediate hit, and the deal came together very quickly,” explains Maxime Boivin, mixologist and commentator on Ça commence bien (TVA), Ménage à trois (V Télé) and the Phil Branch program (Réseau Énergie).
La Fabrique à boire officially opens the doors of its first Montréal branch on September 30. With an alcohol still proudly displayed in the entrance and industrial interior décor, it has the appearance and ambience of an artisanal distillery, from simple syrup to house bitters, which the clientele can enjoy accompanied by a new tapas menu. Further information will be made available in the coming weeks on a range of planned activities, along with official opening dates for the outlets in Brossard, Ste-Foy, Sherbrooke and Boisbriand.
About Maxime Boivin
Early on, Maxime Boivin discovered a passion for mixology and the history of cocktails and various spirits. He has worked as head bartender in a number of Montréal institutions including La Distillerie, Borroco, Globe, l’Assomoir and Maison Boulud (Ritz-Carlton). He then opened Taverne Midway and created online web presence Le Buveur, which led to his role as a TV and radio commentator. He appears on Ricardo (ICI Radio-Canada Télé), MCBG (V télé), Ça commence bien (V Télé), Ménage à trois (V Télé) and Ça finit bien la semaine (TVA), as well as the Phil Branch program (Radio Energie), discussing cocktails. Boivin is now living a dream come true, becoming co-owner and spokesman for La Fabrique à boire, creating de new blends of quality artisanal spirits.